an alternative to advertising Unproductive
As of this writing the TV writers in Hollywood are on strike. The importance of this strike will go far beyond the current TV season and the impact of what and where people get their entertainment in the future. People are now not only "yes" to the Web for their information needs, but also increasingly dependent on them for their entertainment needs.
The Web will soon be "the place," fills the vacuum, the programming network broadcasters have been unwilling and / or unable to fulfill. People were willing to tolerate constant repetitions, terrible incessant repetitive programming and advertisements, as long as there was no alternative, but it is not a loner, the case. Viewers now have an option to bad television and it is the Web, but why should you care and more importantly, how can they take advantage of the opportunity it creates?
Why should you care?
Information and entertainment have merged in recent years to create what was dubbed "infotainment." One can argue that the evening news has become more entertainment than hard news and let's not even in venues such as the History Channel, where fact and fiction appear to be in equal and indistinguishable doses. So what does all this have to do with you and deliver, as your marketing message?
The time will come when it is not here already that the companies are not in a position to directly with the uploading of online brochures and catalogues, or even sing a screeds extensive praises every function and benefits associated with their Offering. The people want more, they insist on your site interesting, informative and entertaining, and it is this aspect of entertainment, that potentially makes your marketing presentation unforgettable.
What is Web-programming?
Web programming is the creative web video campaign concept and pushes it one step further up the evolutionary scale marketing through the integration of the message in a programming environment.
This concept is not a completely new idea, in fact, one of the most famous television commercial campaigns of 1991 was the Taster's Choice soap opera-like series of points, wove the message into a courtship relationship between two apartment neighbours. In an environment in which information and entertainment blur, it seems like an ideal solution for capturing an audience's attention and interest, and the creation of a viral buzz that only a few products or services can generate by presenting a list of features .
Build fire Relationships
James E. Aisner, in his article "more than a name: The Role of brands in the life of the people" (HBS Working Knowledge For Business Leaders) refers to the research by the Harvard Business School professor, Susan M. Fournier, "Fournier has a typology of fifteen different types of relationships between consumers and their brands. " This brand relationships are the secret affair, the best of friends, relatives, the fling, courtship, marriage, casual friendship, childhood friend, mother and child, and master-slave.
What kind of relationship does your brand with your audience? If it is a short-term fling, with much warmth and passion and then quickly cools off, or is it a long-term marriage, to a life long? Finding and promoting the most appropriate and beneficial relationship brand is the goal of marketing your Web programming marketing initiative.
Part of the problem many smaller organizations in the development of successful marketing campaigns is that they believe, in the form of products and services, rather than marks, functions and benefits, rather than relations. Almost every product or service on the market can be replaced with a competitive compensation, but brands are much harder to replace marks the creation of a competitive barrier through the development of relations on the basis of prototypical psychological and emotional factors, the same types of factors That determine your personal relationships.
Create confidence, trust, loyalty and passion
In his article "A Brand New You" (Psychology Today), W. Eric Martin tells us that brands in fashion came in the post-Civil War era as a response to a growing population, the mobile began to lose contact with local dealers and Shop owners. Marks was a substitute for personal relationships, that the people with their suppliers. This seemingly small historical fact, helps us to understand the importance of brands in today's Web-centric market place.
Today's consumer client, whether retail or business-to-business is more remote, more isolated from suppliers than ever before. The Web allows us to provide our products and services anywhere in the world, but to actually make a sale, we have a relationship to a sufficient degree of confidence, trust, loyalty and passion. Smile when you are in the passion and loyalty of most Macintosh users have for their computers, but what other computer company can claim such brand loyalty?
Relations are based on psychological needs
The heart of each relationship is the emotional or psychological need for this relationship. If you have not found in this context, what you do, then you are at a definite competitive disadvantage, and you are in competition on most fickle and temporary factors: price and features. In business, there is always someone is willing to sell a substitute product or service for less or more bells and whistles. So why would you ever want to compete on this basis?
It really does not matter what business you are, there is always some emotional or psychological component to what you do. The iPod is the market leader in its class despite numerous competitors, but considers this position not because it is the cheapest, what it definitely is not, or the product with the most features, it is probable, but because this is an iPod -- Not a tool, but a status symbol, a mark of intelligence and taste, a mark my relationship with a member of the hottest clubs in the city.
Web programming development
In short, Web programming is a marketing campaign based on a series of episodic Web videos linked by plotline and character development, an ongoing initiative to weave the story in its marketing pitch. The integration of the marketing pitch can be done in a subtle way with product placement or techniques open to the pitch part of the story arc.
This marketing technique is not for everyone, it is certainly not for the unsophisticated or the marketer, is afraid to experiment or an opportunity.
If you are looking for an immediate direct financial return as a big sale sign in your shop window then you are not looking for marketing, you are on the lookout for special promotions. Marketing is all about building a brand relationship with your audience. The more time and effort you invest in the areas of marketing, the more solid relationship with your brand, and the more customers the right and you win.
Web programming - Where to start
There are four minimum requirements necessary for episodic web-video marketing campaign: needs assessment, point-of-view, attitude and transformation. These are the same elements of the definition of Syd Field, the much acclaimed author, producer, screenwriter and lecturer, in his book, "The scriptwriter's Workbook," and they are the same elements that all top-seller use to build client -- Relations - ask yourself - Have you ever met highest seller was not a great storyteller?
Bedarfsermittlung
Like all episodic series you will need a hero or protagonist, is the person your target audience identify with and acts as a surrogate.
Your protagonist is looking for something that relates to the emotional or psychological need met by your product or service. Each man has ever had to do with an insurance company certainly understands the Geico Caveman's need for respect. His frustration is the perfect foil for the marketing message, "it's so easy a Caveman can do it." We are all Cavemen at heart, looking for the respect of big business bureaucracies, through the tire jump only on an order.
Point of View
You have your material from a particular point of view. Is your presentation told from the protagonist's point-of-view or is it tells of an objective observer, perhaps by voice-over. It can even be counter-intuitive and told of an antagonist's point of view.
If your scenario is more procedural errors based, you can even today from various points of view each delivering alternative perspectives, each with different aspects of emotional fulfillment.
Attitude
Setting is particularly important for Web-based presentations, but it is also one of the scariest aspects of marketing for the weak heart. Too often companies shy bold statements or ads for extreme fear of alienating certain segments of the audience, but the attitude that grabs people's attention, the presentation memorable and qualified leads and inquiries.
Transformation
One of the hardest things a commercial-based episodic series dealing with history arc. What change is made on the life of the series and the campaign concept is strong enough to itself? What transformation is taking place? Does your protagonist performance, or has he not found, the emotional or psychological response he is looking for. If you are not sure what deep need your product or service met, you will find the conflict.
All stories are based on the conflict, frustration and desire, whether it is to search for "white white" or better insurance. If your concept is without conflict, you will not be used to illustrate the need for your solution.
You can show successful transformation based on the assumption of your solution, or you can show the error works best for what you marketing and the audience you are trying to win.
Conclusion
The Web has made its infancy, provided the business with enormous marketing opportunities. Since the Web capabilities over time increase the chances increase as well. As much as other media tries to adapt to the competitive pressure from the Web, old methods and attitudes die-hard, the writer's strike is just one example of a group trying to maintain dominance in an environment they can not control. The possibilities are there to your marketing brand, if you have the courage to act. http://www.mrpwebmedia.com/ads ,
As of this writing the TV writers in Hollywood are on strike. The importance of this strike will go far beyond the current TV season and the impact of what and where people get their entertainment in the future. People are now not only "yes" to the Web for their information needs, but also increasingly dependent on them for their entertainment needs.
The Web will soon be "the place," fills the vacuum, the programming network broadcasters have been unwilling and / or unable to fulfill. People were willing to tolerate constant repetitions, terrible incessant repetitive programming and advertisements, as long as there was no alternative, but it is not a loner, the case. Viewers now have an option to bad television and it is the Web, but why should you care and more importantly, how can they take advantage of the opportunity it creates?
Why should you care?
Information and entertainment have merged in recent years to create what was dubbed "infotainment." One can argue that the evening news has become more entertainment than hard news and let's not even in venues such as the History Channel, where fact and fiction appear to be in equal and indistinguishable doses. So what does all this have to do with you and deliver, as your marketing message?
The time will come when it is not here already that the companies are not in a position to directly with the uploading of online brochures and catalogues, or even sing a screeds extensive praises every function and benefits associated with their Offering. The people want more, they insist on your site interesting, informative and entertaining, and it is this aspect of entertainment, that potentially makes your marketing presentation unforgettable.
What is Web-programming?
Web programming is the creative web video campaign concept and pushes it one step further up the evolutionary scale marketing through the integration of the message in a programming environment.
This concept is not a completely new idea, in fact, one of the most famous television commercial campaigns of 1991 was the Taster's Choice soap opera-like series of points, wove the message into a courtship relationship between two apartment neighbours. In an environment in which information and entertainment blur, it seems like an ideal solution for capturing an audience's attention and interest, and the creation of a viral buzz that only a few products or services can generate by presenting a list of features .
Build fire Relationships
James E. Aisner, in his article "more than a name: The Role of brands in the life of the people" (HBS Working Knowledge For Business Leaders) refers to the research by the Harvard Business School professor, Susan M. Fournier, "Fournier has a typology of fifteen different types of relationships between consumers and their brands. " This brand relationships are the secret affair, the best of friends, relatives, the fling, courtship, marriage, casual friendship, childhood friend, mother and child, and master-slave.
What kind of relationship does your brand with your audience? If it is a short-term fling, with much warmth and passion and then quickly cools off, or is it a long-term marriage, to a life long? Finding and promoting the most appropriate and beneficial relationship brand is the goal of marketing your Web programming marketing initiative.
Part of the problem many smaller organizations in the development of successful marketing campaigns is that they believe, in the form of products and services, rather than marks, functions and benefits, rather than relations. Almost every product or service on the market can be replaced with a competitive compensation, but brands are much harder to replace marks the creation of a competitive barrier through the development of relations on the basis of prototypical psychological and emotional factors, the same types of factors That determine your personal relationships.
Create confidence, trust, loyalty and passion
In his article "A Brand New You" (Psychology Today), W. Eric Martin tells us that brands in fashion came in the post-Civil War era as a response to a growing population, the mobile began to lose contact with local dealers and Shop owners. Marks was a substitute for personal relationships, that the people with their suppliers. This seemingly small historical fact, helps us to understand the importance of brands in today's Web-centric market place.
Today's consumer client, whether retail or business-to-business is more remote, more isolated from suppliers than ever before. The Web allows us to provide our products and services anywhere in the world, but to actually make a sale, we have a relationship to a sufficient degree of confidence, trust, loyalty and passion. Smile when you are in the passion and loyalty of most Macintosh users have for their computers, but what other computer company can claim such brand loyalty?
Relations are based on psychological needs
The heart of each relationship is the emotional or psychological need for this relationship. If you have not found in this context, what you do, then you are at a definite competitive disadvantage, and you are in competition on most fickle and temporary factors: price and features. In business, there is always someone is willing to sell a substitute product or service for less or more bells and whistles. So why would you ever want to compete on this basis?
It really does not matter what business you are, there is always some emotional or psychological component to what you do. The iPod is the market leader in its class despite numerous competitors, but considers this position not because it is the cheapest, what it definitely is not, or the product with the most features, it is probable, but because this is an iPod -- Not a tool, but a status symbol, a mark of intelligence and taste, a mark my relationship with a member of the hottest clubs in the city.
Web programming development
In short, Web programming is a marketing campaign based on a series of episodic Web videos linked by plotline and character development, an ongoing initiative to weave the story in its marketing pitch. The integration of the marketing pitch can be done in a subtle way with product placement or techniques open to the pitch part of the story arc.
This marketing technique is not for everyone, it is certainly not for the unsophisticated or the marketer, is afraid to experiment or an opportunity.
If you are looking for an immediate direct financial return as a big sale sign in your shop window then you are not looking for marketing, you are on the lookout for special promotions. Marketing is all about building a brand relationship with your audience. The more time and effort you invest in the areas of marketing, the more solid relationship with your brand, and the more customers the right and you win.
Web programming - Where to start
There are four minimum requirements necessary for episodic web-video marketing campaign: needs assessment, point-of-view, attitude and transformation. These are the same elements of the definition of Syd Field, the much acclaimed author, producer, screenwriter and lecturer, in his book, "The scriptwriter's Workbook," and they are the same elements that all top-seller use to build client -- Relations - ask yourself - Have you ever met highest seller was not a great storyteller?
Bedarfsermittlung
Like all episodic series you will need a hero or protagonist, is the person your target audience identify with and acts as a surrogate.
Your protagonist is looking for something that relates to the emotional or psychological need met by your product or service. Each man has ever had to do with an insurance company certainly understands the Geico Caveman's need for respect. His frustration is the perfect foil for the marketing message, "it's so easy a Caveman can do it." We are all Cavemen at heart, looking for the respect of big business bureaucracies, through the tire jump only on an order.
Point of View
You have your material from a particular point of view. Is your presentation told from the protagonist's point-of-view or is it tells of an objective observer, perhaps by voice-over. It can even be counter-intuitive and told of an antagonist's point of view.
If your scenario is more procedural errors based, you can even today from various points of view each delivering alternative perspectives, each with different aspects of emotional fulfillment.
Attitude
Setting is particularly important for Web-based presentations, but it is also one of the scariest aspects of marketing for the weak heart. Too often companies shy bold statements or ads for extreme fear of alienating certain segments of the audience, but the attitude that grabs people's attention, the presentation memorable and qualified leads and inquiries.
Transformation
One of the hardest things a commercial-based episodic series dealing with history arc. What change is made on the life of the series and the campaign concept is strong enough to itself? What transformation is taking place? Does your protagonist performance, or has he not found, the emotional or psychological response he is looking for. If you are not sure what deep need your product or service met, you will find the conflict.
All stories are based on the conflict, frustration and desire, whether it is to search for "white white" or better insurance. If your concept is without conflict, you will not be used to illustrate the need for your solution.
You can show successful transformation based on the assumption of your solution, or you can show the error works best for what you marketing and the audience you are trying to win.
Conclusion
The Web has made its infancy, provided the business with enormous marketing opportunities. Since the Web capabilities over time increase the chances increase as well. As much as other media tries to adapt to the competitive pressure from the Web, old methods and attitudes die-hard, the writer's strike is just one example of a group trying to maintain dominance in an environment they can not control. The possibilities are there to your marketing brand, if you have the courage to act. http://www.mrpwebmedia.com/ads ,
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